ISABELLA GOMES
I hold a B.A. in Communications with a focus on Public Relations and a minor in Spanish from Weber State University. Over the course of my career, I’ve built a robust background in integrated marketing across a range of industries, including tech and retail. From managing brand marketing programs to executing cross-channel campaigns, my experience spans multiple facets of the marketing landscape.
Currently at Cricut, I’ve led the development of brand marketing programs and partnerships, managed multi-channel awareness campaigns, and played a key role in OTT (streaming) strategies and podcast ads for major seasonal programs.
My experience includes collaborating with cross-functional teams and stakeholders to ensure seamless execution and measurable success.With expertise in email and SMS marketing, influencer marketing, and social media strategy, I’ve successfully driven engagement and brand visibility.
My diverse experience across public relations, e-commerce merchandising, and marketing has equipped me with a deep understanding of how to adapt to evolving trends and create impactful campaigns that resonate with target audiences.
I'm passionate about leveraging my integrated marketing experience to create innovative, results-driven strategies and look forward to connecting on new opportunities in the dynamic world of marketing and communications.
WORKING EXPERIENCE
INTEGRATED MARKETING ASSOCIATE MANAGER AT CRICUT
January 2024 - Present
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Develop and manage brand marketing programs and partnerships, overseeing program objectives, target audiences, strategies, deliverables, timelines and performance metrics.
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Collaborate with marketing and communications teams to brainstorm, plan, and execute integrated campaigns.
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Manage brand partnerships, including the marketing of licensed content, to support awareness strategies and campaigns.
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Analyze program performance to identify areas of improvement and opportunities, enhancing program effectiveness.
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Partner with cross-functional teams, including executives, PR, Brand Strategy, Creative Content, Channel Marketing and external agencies to create assets and execute programs.
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Successfully activated multi-channel awareness campaigns across social media, influencer marketing, and digital platforms.
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Demonstrate strong project management and communication skills, balancing multiple projects simultaneously while meeting tight deadlines.
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Collaborate with diverse groups across the company to achieve shared goals and influence key decisions.
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Contributed to OTT (streaming) strategies and implemented podcast ads for major seasonal programs, driving brand visibility through new media channels.
PR & INFLUENCER MARKETING MANAGER AT ALICE LANE HOME
May 2023 - January 2024
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Devise and execute strategic plans for PR and Influencer Marketing initiatives to elevate brand awareness and engagement
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Develop and implement content themes that align with seasonal trends
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Work closely with cross-functional teams including web and ecom teams to ensure cohesive messaging throughout the campaigns
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Identify relevant influencers and industry experts for brand partnerships. Successfully negotiate contracts and deliverables, managing end-to-end influencer campaigns
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Oversee PR objectives and maintain a consistent brand image while pitching stories to publications
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Analyze data to make informed decisions and measure the impact of all the campaigns
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Share bi-weekly reports on campaigns with stakeholders
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Produce recaps and reports for PR and influencer marketing initiatives, demonstrating the effectiveness of the campaigns
DIGITAL MARKETING MANAGERÂ AT RACHEL PARCELL INC.
November 2021- May 2023
Managed all marketing campaigns associated with the merchandising calendar
Sent out all promotional emails and texts on a weekly basis
Collaborated with an in-house graphic designer to develop each marketing campaign.
Conducted market and consumer research to understand the demographics and buying behaviors of our clients
Consistently aligned brand social stories, emails, and text messages for launches and promotions
Pulled Weekly report on Google Analytics insights
Utilized LTK Connect to identify organic influencers for marketing campaigns
Coordinated celebrity/influencer gifting and editorial placements
Organized and wrote all press releases for new collections every season
ACCOUNT COORDINATOR AT MISSION NORTH
May 2021Â - September 2021
Monitored media and maintain coverage trackers for teams
Developed agendas, recaps, and monthly status reports
Built, update and maintain media lists that target specific press
Pitched proactive, reactive, and news releases to specific targets
Built and maintain relationships with reporters
Researched events, awards, and speaking opportunities for clients, then draft submissions
Scaned HARO and ProfNet to identify relevant opportunities
ASSISTANT WEBSITE MERCHANDISER AT POTTERY BARN TEEN
December 2020 - May 2021
Created and managed a seasonal shotlist for an e-commerce photo studio
Pulled weekly e-commerce reports using Adobe Analytics
Owned product launch process and calendar, worked with cross-functional partners to launch new products on time
Worked with buying team to create a seamless online shopping experience
Tested website bugs and issues and logged them
Managed product attributions for all new products
Conducted competitive analysis to inform assortment and site experience opportunities
MERCHANDISING COORDINATOR AT POTTERY BARN TEEN
October 2019 - December 2020
Communicated daily with international and domestic vendors to monitor the progress of new developments and current production of samples
Entered and maintained all price changes related to promotions and markdowns on a weekly basis
Performed sales analysis and market research on trends
Gathered comparative and historical data needed to develop new strategies
Recommended timely markdowns on products and re-orders on best sellers
TECHNOLOGY ASSOCIATE AT MWWPR
June 2019 - August 2019
Monitored media coverage for news of importance to clients and their industries
Conducted research related to the client to help generate new pitch angles
Tracked and analyze website traffic using SimilarWeb and shared the reports to clients
Evolved and maintained comprehensive and well researched media lists
Pitched to local and national media outlets to generate site traffic and engagement
Collaborated with management to identify trends and developments that might influence strategies
Developed high volume keywords to increase organic traffic and reduce bounce rates
PR INTERNÂ AT OGDEN PEAK COMMUNICATION
August 2018 - December 2018
Conducted research to learn the perspective of citizens towards the Northern Utah American Red Cross Chapter
Monitored media coverage and social media platforms (Facebook and Twitter)
Developed five objectives and strategies for a communication plan for the chapter.
MARKETING INTERN AT SCIENTIST.COM
May 2018 - August 2018
Assisted with the development of social media (Twitter, Facebook, LinkedIn) marketing development for a biotech competition
Developed graphics and messages on Adobe Illustrator, Adobe InDesign and Canva
Used Zoho Office Suite to manage and post to social media platforms (Twitter, Facebook, LinkedIn)
Learned and trained the marketing team on Asana (a cloud-based project management software)
Researched byline and op-ed opportunities
Conducted preliminary research for various press release research
CONTENT DIRECTOR AT KWCR
August 2016 - April 2018
Administered a team of three members to post content daily on Twitter, Instagram and Facebook
Increase Twitter engagement by 85%
Created, scheduled and published content for all the social media platforms on Hootsuite
Used Hootsuite to analyze and measure social media content